Afini is pleased to introduce today a new definition of luxury travel through the launch of Asia’s only luxury destination club. Based on the proven success of similar models in America, Afini is a members-only club that provides Asia’s affluent travellers with numerous privileges, including access to a diverse portfolio of multi-million dollar private residences located in top resorts; partnerships with iconic hotel brands in major metropolitan markets; exclusive access to premier events; and customized benefits available for use at any time. Afini’s greatest value is created through its service, as members receive a dedicated, highly trained Lifestyle Consultant who personalize every component of a trip before departure, and an on-site concierge who ensures each detail is perfectly executed, allowing members to travel stress-free and to create unforgettable experiences with family and friends – all at an exceptional value.
Exquisite Residences at Exceptional Value
Afini’s curated residences are situated in prime beach, mountain and city destinations. Ideal for families and groups, Afini residences are beautifully appointed, have multiple bedrooms with plenty of space for everyone to enjoy, along with luxurious amenities such as private pools, Italian linens, a proprietary package of operating supplies designed to ensure a consistent experience across properties, and access to nearby resorts or clubs. For occasions when larger villa accommodations are not required, or to give members access to remote destinations, Afini has secured exclusive partnerships with iconic hotels, ensuring that our members have access to a wide range of only the best properties and locations. As Afini controls and manages its residence collection exclusively, only members can book these properties at nightly rates averaging 15% – 45% below market rates.
Afini boasts a leadership core that is unrivalled in the travel industry and traces its evolution to the established and successful luxury destination clubs concept in America.
CEO John Blanco has acquired a passion and solid understanding of the luxury hotel business over the past 20 years. Having mainly worked with Ritz-Carlton Hotels during his career, Blanco most recently oversaw operational performance of seven luxury hospitality assets in the Indochina Land portfolio.
COO Martin Pucher brings with him over 20 years of experience leading highly successful teams that repeatedly demonstrate strong results and value creation. Most recently as Founder and COO at Inspirato, he led Operations and Technology, for the world’s fastest growing and largest luxury destination club.
CFO Ben Rule is an established finance and real estate professional with a background in the luxury destination club and investment banking industries. As a key member of the startup team, he brings more than 12 years of experience at Exclusive Resorts and Inspirato to oversee Finance, Strategy and Property at Afini.
Afini has completed an initial funding round, and is backed by a diverse group of investors located around the world. This investor group brings unmatched insight and relationships across the hospitality, real estate, travel and investment industries, providing Afini with extensive resources to support its growth across Asia.
About Afini
Headquartered in Singapore, Afini promises a better way to travel. Derived from the word “affinity”, Afini is a luxury destination club that strives to create experiences for loved ones to share, to strengthen the connections between family and friends and to create lasting memories. With a portfolio of exclusive luxury residences and iconic hotel partners around the world, Afini crafts bespoke holidays for members, ensuring that no detail is overlooked. Dedicated lifestyle consultants and destination concierges guarantee a meticulously planned and perfectly executed journey with luxurious accommodations, impeccable service and five- star amenities. By offering top-tier services at exceptional value, Afini will become the premier provider of customized hospitality for savvy and sophisticated Asian travelers.
For more information
AFINI – The New Asia’s Luxury Destination Club
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