Be Bold and Stylish with Curio by American Tourister

American TouristerChristiano RonaldoCurio luggagehighlightstravel

Be excited, because American Tourister is back with some amazing collections as well as the campaign. First is the vibrant additions to the Curio luggage series. In 2018, travelers can look forward to lively new colours that will inject even more fun and energy into their travel adventures. These Curio spinners will be available in new eye-catching colours – Golden yellow, Spicy peach, and Denim blue. Curio makes sure you can bring all your fashion items with 137L of packing space capacity offered in the Large size. The expandability function allows you to pack even more and your stuff will stay safe and secure thanks to the recessed TSA lock. Featuring soft touch carry handles and 360° double wheels to ensure smooth rolling comfort even maximum loaded.

Other than the collection, American Tourister is also proud to reveal their latest signing, which sees record five-time Ballon D’Or winner Cristiano Ronaldo join the team! The footballing legend’s involvement with the Brand’s upcoming campaign (which features Curio products) is groundbreaking for the industry and fans can look forward to a 360-degree marketing campaign, that includes an engaging television commercial and online/digital activation.

The globetrotting prolific goal scorer will be the brand ambassador for American Tourister, sharing many characteristics embodied by the lifestyle and travel brand. The World’s most marketable footballer, and fashion icon, Cristiano is an inspiration to millions around the globe, young and old. His footballing talent, passion for travel, innate energy, youthful and fun-loving nature, and strong fashion sense have made him one of the most valuable players both on and off the field. Cristiano’s brand and lifestyle are closely aligned with American Tourister’s (and Curio’s) target audience – namely, millennial travelers on the hunt for exciting stories and unique, authentic travel experiences. These globetrotters bring home not only memories, but tokens of a life lived to the fullest.

The anticipation and professional respect is mutual, with Cristiano sharing his views on the upcoming campaign and TV commercial, “I’m delighted to be American Tourister’s brand ambassador. As an avid traveller, I love the brand, their suitcases, and the active, lifestyle they promote. It was very nice to work with Augusto de Fraga, and I’m looking forward to seeing the fans’ reactions to the series of television commercials that we’ve shot together. It’s going to be a fun year ahead!”

More exciting campaign and collection, visit https://ift.tt/2I9oHoa

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